Forever 21 focuses on making fashionable/designer looking
clothes with low cost prices where everyone can afford and stay in current
fashion. It provides the lasted trendy clothes and accessories for women children
and men. The target market of forever21 is mostly women and men. 66% of women
between the ages of 18 to 34 year old. It expands their depth of product
selection by offering to their customer a wider mix.
The traditional marketing plan is printing ads and the non
traditional marketing plan is through face book, twitter, blog and YouTube. Their
blog is aimed at educating the customers on their product. Twitter is used to
attract customers for sales and limited time offers. Face book page have
customers speaking to each other.
The strategy to improve forever 21 social media is by creating
a mobile shopping application for androids, iPhone and iPod, using commercials
on YouTube channels, and also providing promotions in Groupon, Lving Social,
etc. The top competitors of forever21 are H&M, Uniqlo, Zara, and Topshop.
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